Social media marketing is the mechanism of utilizing the platform’s beneficiaries efficiently to promote products or services. Social media marketing doesn’t sell products physically but it sells an experience around the internet, it informs people about the existence of products. Without social media marketing brands or even products die the same as plants die when they don’t get proper and adequate amounts of water, oxygen, and sunlight. Practitioners and researchers both are getting benefits from social media marketing.

Optimize website traffic

The website’s traffic can be increased dramatically through various social media platforms. It not only redirects the users to visit your website’s content but also helps you to get higher ranking by Google through social media optimization or SEO. Search engine optimization can be enhanced by inserting links of your websites in social media posts or pages.

Social media lists like YouTube, Facebook, Instagram, LinkedIn, Twitter and many more generates real-time data of customers as well as the market. According to one of the reports it has been seen that 500 million tweets are tweeted every day, Facebook posts get 4.5 billion likes and 95 million photos are uploaded on Instagram. Apart from these top social media sites, businessmen spend 2 to 3 hours on LinkedIn to find out current business trends, consumer’s interests and preferences to enhance their business circle through suitable strategies.

 Increase brands Reach & loyalty

Businesses are developed based on customer satisfaction and loyalty. Social media helps brands to engage and interact with customers. Its an easy and cheapest way to get feedback on any product’s release or service and then can bring modifications according to customer’s desire. In short, it creates two-way communication with your targeted audience and you can convey a brand’s message directly to the consumers sitting far apart from the world.